Exhibition exploring how bold marketing and creativity turned Absolut Vodka into one of the world's most famous brands. Features iconic advertisements, bottles, commissioned art from Andy Warhol and Keith Haring, and the spectacular advertising story.
Quick facts
- When
- 11:00
- Age limit
- All ages
- Tickets
- 180 SEK
- Accessibility
- Wheelchair accessible, elevator available
Getting there
Venue
Spritmuseum
Djurgården
Common questions
When does the exhibition start and how long is it?
The exhibition opens daily at 11:00 starting May 20, 2026. There is no set duration for a visit, but the museum recommends allowing enough time to explore the interactive installations and the Absolut Art Collection.
Is there an age limit?
There is no age limit for the exhibition, and it is described as a playful experience for all senses. However, the legal drinking age in Sweden is 18 for the museum bar and 20 for purchasing alcohol at Systembolaget.
What are the ticket prices?
Tickets are 180 SEK for adults. It is recommended to purchase tickets in advance via the museum website.
Is the venue accessible?
Yes, Spritmuseum is accessible to visitors with disabilities. The building is equipped with an elevator to reach the exhibition floors.
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